solution with workings Product$-$process Matrix

$2.$ A Pizza company operates in three regional markets in Nigeria. Market $1$ in Lagos area is

its largest market, where it sells $25$ tons of pizza per year. In this market it trades under

the name $$Dodan$$ and positions itself as making mouth$-$watery tasty pizza. It is also

known for innovation, introducing new and seasonal pizza toppings on a regular basis.

Typically, it sells $16$ varieties of pizza at any one time. Market $2$ is smaller, selling around

$18$ tons per year under its brand $$NINI$.$ Although less innovative than market $1,$ it still

sells around $9$ varieties of pizza. Market $3$ is the smallest of the three, selling $10$ tons per

year of relatively high$-$quality pizzas under its $$Delicious$$ brand. Like Dodan, Delicious

pizza also sells a relatively wide product range for the size of its market. Currently, both

markets $1$ and $3$ use relatively little automation and rely on high numbers of people,

employed on a shift$-$ system, to assemble their products. Market $2$ has always been

keen to adopt more automated production processes and uses a mixture of automated

assembly and manual assembly. Now the management in market $2$ has developed an

almost fully automated pizza assembly system $($APAS$).$ They claim that the APAS could

reduce cost significantly and should be adopted by the other markets. Both markets $1$

$1$

and $3$ are sceptical. $$It may be cheaper, but it can$$t cope with a high variety of

products$$ is their response. $($Product$-$process matrix for manufacturing and service

system design matrix are provided$)$

a$.$ Use the product$-$process matrix to explain the proposal by the management of

market $2.$

b$.$ Describe the changes in workers requirements, focus of operations and the

types of technological innovations as the degree of customer$/$service contact

change.

c$.$ In practice, movement within the product$-$process matrix is not likely to be

precisely along the diagonal. Discuss this statement, paying particular attention

to what it means to be above or below the $$diagonal$$