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1. Creating Effective Business Presentations When you prepare for an oral presentation, you must first understand the purpose of the presentation. Then, make sure you know your audience so you can determine what organizational pattern, delivery style, and supporting material to use. Analyze your audience members and anticipate their reactions so you can make the appropriate adaptations. Consider the age, gender, education, experience, and size of the audience: These will also affect your style and message content. You are asked to give a presentation for a local university business class. What should you focus on first when preparing for your oral presentation? O Organizing the body of your presentation O Designing a template for your presentation slides O Identifying your purpose and knowing your audience You are giving a presentation on accounting at a local business. You're expecting your audience to be uninterested in your topic because most of the attendees are required to be there and are not interested in accounting. What supporting materials will help you keep the audience's attention? O Humor, cartoons, and colorful visuals O Expert opinions O Objective data