1. Creating Effective Business Presentations When you prepare for an oral presentation, you must first understand the purpose of the presentation. Then, make sure you know your audience so you can determine what organizational pattern, delivery style, and supporting material to use. Analyze your audience members and anticipate their reactions so you can make the appropriate adaptations. Consider the age, gender, education, experience, and size of the audience: These will also affect your style and message content. You are asked to give a presentation for a local university business class. What should you focus on first when preparing for your oral presentation? Identifying your purpose and knowing your audience Designing a template for your presentation slides Organizing the body of your presentation