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12. Firms use the five forces model to identify the measured by its of the industry as a. size, number of competitors b. globalization, exports . hypercompetition, technology diffusion d. attractiveness, profitability 13. Although Mcdonald's is competing in an unattractive industry, it has improved its performance by focusing on product innovations and by enhancing existing facilities. This improved performance is best explained by a. globalization. b. the resource-based model. c. the 1/O model. d. hypercompetition. 14. Research shows that approximately percent of a firm's profitability is explained by the industry in which it competes, whereas percent is explained by the firm's characteristics and actions. a. 90, 10 b. 60, 40 36, 20 d. 20, 36 colonelagroo 8100 a'mut s to us 15. Tesco Corp. is conducting an analysis to determine which strategies would best enable the firm to achieve above-average returns. How might the firm best make use of the different models available to select strategies and determine how to implement them? a. Organizational decision makers are rational and committed to acting in the firm's best interests. b. Resources to implement strategies are fim-specific and attached to firms over the long-term. c. The external environment is assumed to impose pressures and constraints that determine the strategies that result in above-average returns. d. The firm should use both the I/O model and the resource-based model to focus on factors outside and inside the fim at the same time 16. All of the following are resources of an organization EXCEPT: a. culture b. oil drilling rights in a promising region. c. an hourly production employee's ability to catch subtle quality defects in products. d. a charity's endowment of $400 million