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- 1 . 1 . 1 . 2 . 1 . 3 . 1 . 4 . 1 . 5 . 1 . 8 . 1 . 9 . 1 . 10 . r . 11 . 1 . 12 . 1 . 13 . 1 . 14 . 1 . 15 - 1 . 16 . 17 WONDER KIDZ FRANCHISE Mayank Bansal sat tensely in his office in Bhopal, the state capital of Madhya Pradesh in India. It was July 13. 2015. and he had just had a long discussion with Rajesh Thakur, director of Delhi-based Wonder Kidz Education Pvt. Lid. (Wonder Kidz), about the school's franchise model. Bansal was thinking about pursuing an entrepreneurial venture in which he could earn additional income and fulfill his dreams with his wife, Sharda. He pondered whether to accept the franchise proposal Wonder Kidz had offered. He did not have much time before he needed to make his decision. Not being an expert in finance, Bansal wanted the opinion of a consultant who could evaluate whether the project was financially sustainable. He would have to borrow money to fund the venture, so he needed to exercise caution before taking the risk. BANSAL'S BACKGROUND Bansal was a prominent marketing professor with a rich teaching experience of 14 years at a leading management institute in Indore, in Madhya Pradesh. Passionate about academics, he had always wanted to pursue academic entrepreneurship where he could use his expertise and work alongside his wife. Sharda was a highly qualified person in her own right, and she wanted to become involved in an activity where she could use her expertise and knowledge in education. One day Bansal came across a newspaper advertisement for a franchise opportunity with Delhi-based Wonder Kidz, which operated a concept-based playschool. or preschool. He immediately felt compelled to explore the possibilities thus franchise offered. His initial research of the school's website motivated him to look more deeply into the franchise proposal. He was excited by the idea of the playschool and attracted to the prospect of taking on a frompeluse in Indere, Bansal believed that with his academic background and his wife's qualifications, they could successfully operate wich a school. However. because the playschool market was highly coupetinve. with my big players already operating concept-based schools, Bansal knew the path forward would not be easy FOCUS