Solve the following question:

subject: Advanced Managerial Decision Analysis

Q2) A luxury brand company XYZ (leader in the market) owns a brand A is considering Markov theory to analyze the brand switehing strategy of consumers in the market. Company NFC is a close competitor for the company XYZ and owns a substitute brand B. Currently brand A has 60% of the market and brand has 40% market. An IIM Kashipur MBA graduate recently joined company XYZ and conducted a preliminary survey to estimate the transition matrix for the probability of customer switching between brands each month: i. Calculate the expected market share for the brand A and the bran B after another two months have passed? ii. What would be the long-run prediction for the expected market share for both brands