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Business Plan Name of company: Company address: City: Name of applicant: Applicant address: City: . Contacts: Telephone: Fax: Cell: Email Is this a new or existing business? Company's sector of activity? Have you ever been in business before? Are you or the business in tax arrears to CRA (HST and Source Deductions)? . Company overview Information providing the context for your project. Describe your business. What is your area of expertise? Describewhat you do, where you do it, how and why. What are your objectives and the company's values? Products and services Provide a list of products and/or services offered. Provide as many details as possible (ie pricing, supply of raw materials, transportation, etc.). If a similar one exists in your trading area, describe any advantage your business may have. Are your business services/products seasonal? Yes No If yes, provide period of business services: . What is your high season period? . Legal form of Business (type of business)Sole proprietorship Business name registration date MM DD YYYY Partnership Registration date MM DD YYYY Incorporated Date of incorporation MM DD YYYY Co-operative Fiscal year end MM C YYYYAddress of proposed location: I can provide the zoning certificate for the zoning of the property location. Yes No Is the zoning adequate for your business? Yes No Rent Rent per month Utilities/Heating (month) Other expenses (month )Number of years of lease Ownership Property taxes (month) Water/Sewers (month )Insurance (month) Mortgage (month) Management (the person or persons responsible for the success of the business) Owners/Managers/Shareholders/Key Staff (please attach detailed resumes): . Professional advisors Provide information on the following service providers: a. Accountant Legal Advisor C. Insurance Co./Agent d. Expert Advisor e. Banker Line of credit . Market Summary How does the industry in which your business operates work (catering, transportation, construction, agriculture, health care, retail, etc.)? What are the trends, the challenges and the future projections of this business sector? Hasthe industry experienced growth? Who are the industry's major players? What is the region where you will operate your business and what is the population of that region? O Region: O Population: Describe the profile of your target market. Who are your customers (social status, occupation, income, lifestyle, purchasing frequency, reason for purchase, when, where and how they buy)? Trading area . Will all your business be generated within your local community or will your business draw customers from surroundingcommunities? Who are your competitors in your market? List Analysis of strengths and weaknesses Select four businesses among your closest competitors and perform a comparative analysis of strengths and weaknesses. Strengths Internal factors that positively influence your performance or the performance of your competitors. These strengths represent the foundation on which to build the future of a business. Here are a few questions to ask yourself and your competitors. . What do you do exceptionally well? . What benefits set you apart from your competitors?. What are your best resources? . What are your strengths according to your customers? Weaknesses Internal factors that negatively affect your performance. These weaknesses provide important potential indicators for improvement. Here are a few questions to ask yourself and your competitors. What could you do better? What are the main criticisms raised by your customers, employees, providers, subcontractors, bankers, etc.? Where are you vulnerable ? How to determine your potential sales in your target market. Total population of the city = (the total number of individuals or businesses in the target area) Total potential customers = the number of individuals or businesses that represent your target customers) % of potential customers 0% Number of competitors add 3 for the following elements: 1 new store, 1 Internet, 1 outside purchase) Your potential customers = (total potential customers divided by the number of competitors) Estimated market share = 0% Sales per customer (the average amount spent annually per customer) Your potential sales $0 (number of potential customers multiplied by the annual buying average) Example: Women's shoe store (target market: women between 18 and 65) Total population in the city = 16200 (8400 women, 7800 men) Total potential customers = 200 (8400 women, target market between 18 and 65: 6200) % of potential customers = 38% (6200 women/16200) Number of competitors = 8 (5 + 1 new store + 1 purchase outside the area + 1 Internet) Your potential customers = (62 775 8) Estimated market share 13% (775 women/6200 women) $180 Sales per customer (a woman spends on average $180 per year on shoes) Your $139500 potential sales ($180 x 775) What promotional activities will you undertake to market your products and/or services? Example: radio, television, Internet, social media, posters, brochures, business cards, samples, trade shows_networking, newspapers, yellow pages, promotional balloons, special events, sponsors, 2 for 1 promotion, loyalty programs, etc . Promotional budget Monthly advertising/promotion. What payment methods will you offer your customers? Cash Debit card Electronic payment Other (Paypal) Cheque Credit card Mobile payment . Location Why did you choose this location? If you are planning to rent a commercial space, what are the lease conditions? How do you stack up against the competition? Explain. . What are your hours of operation? Opening Closing Monday Tuesday Wednesday Thursday Friday Saturday Sunday . Legal matters Identify what legal and regulatory matters, such as licenses and contracts, need to be addressed. Briefly explain how you will obtain them. Business license (e.g., daycare, hair salon, dealership, gas station, etc.) Regulations relevant to location and zoning Health inspection Intellectual property (e.g., patents, trademarks and copyright) Industry- specific licenses (e.g., dentistry, alternative medicine, etc.)Import/Export Employee registration Contractual agreements (partnerships, self-employed workers, etc.)Other legal matters Explain. Insurance matters Several companies start with a liability insurance to protect themselves in the event of a lawsuit. What is the standardin your business sector? Do you have to purchase insurance? If so, what type? Explain . Human resources a. Number of new jobs to be created. Full time: Part time: Seasonal: Contractual: b. Do you have sufficient employees to fulfill business hours? Yes No . Staff membersIdentify the specific tasks ofstaff members. Also list any personal experience that could be ofvalue for this business - List of machinery, equipment, xtures and furnishings (existing and proposed), related proposedproject. - Start-up costs How much money do you need to start your business? - Owner's contribution - Lists of all expenses, Income, Assets, Liabilities Note: Your Project should be visible and should be answerable. Marks Deduction: Above Mention points if not clear. Presentation is not attractive