Question: Some marketers are studying consumer behavior by using a form of ethnographic research-observing the behavior of consumers in their own homes. How might such an

Some marketers are studying consumer behavior by using a form of ethnographic research-observing the behavior of consumers in their own homes.

How might such an approach provide more valuable insights to consumer behavior than survey methods?. Give three examples of products that might benefit from such research, citing specific observational techniques to be used.

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