Some problems can be modelled directly with Goal Programming. Their requirements are soft innature. Instead of phrases like at least, at most or equal to$,$ we have approximately, which implies thata certain value can be either over or under an indicated value. Those requirements are modelled assoft constraints. We have such a problem below.Advertising ProblemThe Leon Burnit Advertising Agency is trying to determine a TV advertising schedule for Priceler AutoCompany. Priceler Company has three goals: Goal $1.$ Its ads should be seen by approximately $40$ million high$-$income men $($HIM$).$ Goal $2.$ Its ads should be seen by approximately $60$ million low$-$income people $($LIP$).$ Goal $3.$ Its ads should be seen by approximately $35$ million high$-$income women $($HIW$).$Leon Burnit can purchase two types of ads: those shown during football games and those shownduring soap operas. At most, $$600,000$ can be spent on ads.The advertising costs and potential audiences of a one$-$minute ad of each type are shown in belowtable: