Someone please answer as many Question Marks from the table to the best of your ability, i will give you a quick thumbs up.

Part 1 - Background Research:

What do customers value in catering and in their transaction of purchasing catering?

Customers need catering service when they have parties or business events that require a large quantity of food to fill peoples needs. Therefore, the customer who has the right to make decisions on food selection will be more strict on the quality of foods they want to order, price and ways that they place orders. As a customer who is operating an event, he/she definitely wants to host his/her guests with the best quality of foods. Most business events have a budget limitation, so the price is an important measure when a customer chooses catering for an event. As well as, customers look for effective communication in order to have a smooth process of business events, such as the convenient ways to place an order, and easy to reach out customer service if needed.

In what areas does Auntie Annes excel at providing value? What differentiates them from their competitors?

Auntie Anne only provides business catering to clients within 30 minutes of a store , which can ensure on-time delivery and fresh foods for clients. As the minimum purchase of Auntie Annes catering service is $50, which is easy to reach and if a client only has a lower budget for a party the Auntie Annes would be a good choice. Moreover, there are many ways that clients can place an order, including website, over phone and purchasing in a store near to a client. For those who are busy at work, the Auntie Anne provides more convenience to them to satisfy their needs.

Buyer Behavior Process Stage	BUYER BEHAVIOR WHAT is happening in this stage? What might the buyer thinking/feeling/doing? Be specific. You may consider more than one buyer behavior situation (e.g. placing order online or going to a store).	Auntie Annes ACTION PLAN Based on what is happening in the stage, HOW can Auntie Annes market to the customer to help them choose Auntie Annes catering? (This can be by creating awareness, showing or reminding of value, helping the customer through the stage, etc.)
Need Recognition	?	?
Information Search	?	?
Evaluation of Alternatives	?	?
Purchase	?	?
Reaction	?	?