Question: Sometimes we are interested in observing how much time people take to do certain behaviors. For example, suppose that you just installed the promotional ad

Sometimes we are interested in observing how much time people take to do certain behaviors. For example, suppose that you just installed the promotional ad below

(

picture

)

in a crowded street in New York, and you want to see how much time people take to approach the ad and interact with it

.

If you are only interested in counting how much time people is taking to react to this ad

,

we would say that our interest in this observational research project is related to:

Projective techniques

Contrived observation

Ethnography

Response latency

Sometimes we are interested in observing how much time people take

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