Sonance at a Turning Point Case:

1. Conduct a comprehensive industry analysis on the case to include key industry trends, economic indicators, etc. and apply all of the required business models which must include Porter's Five Forces, PESTLE, PLC, 4 Ps of Marketing and Consumer Buying Behavior.

2. Conduct a comprehensive competitive position analysis on the organization in the case to include financial analysis (if appropriate) and apply all of the required business models which must include SWOT analysis, Porter's Generic Strategies, Competitive Advantage, Core Competencies, and Unique Selling Proposition.

3. There will be one question that will be related to a specific situation in the case (i.e. evaluate the operational and financial performance of the organization, etc.)

4. Provide a detailed recommendation for the organization with at least four comprehensive and quantifiable justifications for your recommendation.