Question: Soned Procter & Gamble ( P&G ) decided to skip a generation of consumers when it began to market Old Spice deodorant. The target market

Soned
Procter & Gamble (P&G) decided to skip a generation of consumers when it began to market Old Spice deodorant. The target market consists of men aged 18 to 34 years old (Generation Y) who don't remember the Old Spice brand sold to their grandfathers many years ago. P&G is using which type of segmentation variable?
Mumple Choice
behaviral
demographic
prychographic
Ifestive
13 of 35
Ngas
Soned Procter & Gamble ( P&G ) decided to skip a

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