Sony interactive entertainment going through organizational transformation Article: Sony Interactive Entertainment (SIE) today announced that it will change its organizational structure effective April 1, 2018, to further reinforce its business and operational strength to continue to spearhead and remain the leader in the constantly evolving business environment. As PlayStation continues to bring together more customers around the world than ever before, meeting the needs of the globally connected PlayStation4 community, while also responding to specific requirements in each regional market is an increasingly important priority. In order for SIE to remain competitive and deliver on its commitment to make PlayStation the Best Place to Play, it will reorganize the structure of its regional companies. Effective April 1, sales and marketing divisions that currently exist within Sony Interactive Entertainment America (SIEA)^*1, Sony Interactive Entertainment Europe (SIEE) ^*2 and Sony Interactive Entertainment Japan Asia (SIEJA) ^*3 will report directly to Jim Ryan, Deputy President and Head of Global Sales and Marketing, SIE. In order to ensure coordination between organizations and support functions that are overseen locally, John Kodera, President and CEO, SIE, and Jim Ryan will assume the role of executive in charge of regions, Kodera with responsibility for Americas and Japan Asia and Ryan for Europe. Current SIEJA President Atsushi Morita will report directly to Kodera to support management of cross-functional activities for the Japan Asia markets. Increasingly, the value of interactive entertainment is differentiated by the broad spectrum and depth of experiences that it provides to customers. As such, SIEs mission to create and develop the most attractive and powerful first party titles has become more important than ever. To fulfill this purpose, also effective April 1, Shawn Layden, current Chairman of Worldwide Studios (WWS) and SIEA President, will concentrate his focus on WWS continuing to provide platform-defining content that helps drive the growth of SIE. Additionally, in the global functions, Phil Rosenberg^*4 has been appointed Head of Global Publisher and Developer Relations as of January 2018, and Hideaki Nishino^*5 will assume the role of Head of Platform Planning and Management effective April 1.

1-Responsible for PlayStation business sales and marketing in Americas. 2-Responsible for PlayStation business sales and marketing in Europe.

3-Division company of Sony Interactive Entertainment Inc., responsible for PlayStation business sales and marketing in Japan and Asia.

4-Currently Senior Vice President of Business Development and Publisher & Developer Relations at SIEA. 5-Currently Senior Vice President of Product Strategy & Management and Corporate Strategy at SIE.

About Sony Interactive Entertainment

Recognized as a global leader in interactive and digital entertainment, Sony Interactive Entertainment (SIE) is responsible for the PlayStation brand and family of products and services. PlayStation has delivered innovation to the market since the launch of the original PlayStation in Japan in 1994. The PlayStation family of products and services include PlayStation4, PlayStationVR, PlayStationVita, PlayStation3, PlayStationStore, PlayStationPlus, PlayStationVideo, PlayStationMusic, PlayStationNow, PlayStationVue, PlayStationOriginal and acclaimed PlayStation software titles from SIE Worldwide Studios. Headquartered in San Mateo, California, SIE is a wholly-owned subsidiary of Sony Corporation and has global functions and regional headquarters in California, London and Tokyo.

The Weisbord Six-Box Model is particularly useful for relatively uncomplicated organisations, and when the consultant doesnt have the time necessary for an extensive organisational diagnosis. Even when the customer isnt familiar with thinking in system terms, for instance in the case of small business owners, Weisbords Six-Box Model is still a valuable tool to visualise their business as a systematic whole without using complex terminology. The organisational diagnosis is particularly important for new businesses, primarily because they often dont have a good overview of the environment they operate in and have high dynamic interaction with said environment. Market developments and prognoses are also relatively alien to them, even though theyre crucial for the companys survival.

The Burke Litwin Model of Organisational Change is all about defining and establishing a cause-and-effect relationship. The model assumes 12 organisational elements that determine a change within an organisation. The model derives its name from two organisational change consultants and was developed in the 60s by W.warner burke and George H. Litwin. It is a useful change management tool to better understand all aspects of an organisation and to view them from a perspective of change.

In many cases, the various facets are taken too little into account, as a result of which a change can have negative consequences for both the organisation and employees. In addition, the change model shows that the different elements are interconnected and influence each other. It is an open system theory that assumes changes come from external influences.

Question: Answer the following four items about the Sony organization article above in 2 pages:

(3) Identify at least three interventions you would suggest that have not been announced or implemented. Please cite those supporting your suggestions?

(4) Based on your what you want to accomplish in Question #3, how would you plan to minimize resistance to change?