Question: SONY PS 3 featured a Blu Ray player as default while XBox had the HD DVD as an add on feature. Although Blu Ray and

SONY PS

3

featured a Blu Ray player as default while XBox had the HD DVD as an add on feature. Although Blu Ray and HD DVD were competing for technological supremacy in the DVD format space. Which of SONY's managers would be responsible for the decision to offer Blu Ray players even at the risk of lowering its profit margins on PS

3 ?

corporate managers

R

D

managers

business unit managers

functional managers

SONY PS3 featured a Blu Ray player as default while XBox

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