a.What is the global image of Sony VAIO? Do Chinese consumers have additional perceptions of Sony and

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a.What is the global image of Sony VAIO? Do Chinese consumers have additional perceptions of Sony and VAIO?

b. How should Lopez interpret and compare the different studies?

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Posted Date: Dec 15, 2020 11:44 AM

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a.What is the global image of Sony VAIO? Do Chinese consumers have additional perceptions of Sony and

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Company Introduction Sony corporation registered in 1946 from tokyo For the moto Manufactured telecommunication equipment Sony corporation officially ... View the full answer

Marketing Real People, Real Choices

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