Question: a.What is the global image of Sony VAIO? Do Chinese consumers have additional perceptions of Sony and VAIO? b. How should Lopez interpret and compare

a.What is the global image of Sony VAIO? Do Chinese consumers have additional perceptions of Sony and VAIO?

b. How should Lopez interpret and compare the different studies?

The case study is uploaded on the drive. Please check the link below and answer the questions below. Thank you. Please answer in your own words do not copy-paste

https://drive.google.com/file/d/19l1taKMJ0DLvHMz7j_be4Ii_H9YrUk_s/view?usp=sharing

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