Question: SOP ( Search Optimization Pro ) sells online digital advertising to local business via its sales associates. When a sales associate approaches a local business,

SOP (Search Optimization Pro) sells online digital advertising to local business via its sales
associates. When a sales associate approaches a local business, he or she tries to convince
the local business to let SOP use its experience to manage the business's online
advertisements on Google, Facebook, etc. If the sales associate is successful, the business
signs a contract with SOP, and they agree on the terms. The contract includes following details:
Monthly advertising budget (B), this is the maximum amount SOP will spend on behalf of
the business each month.
Digital Advertising Setup Fee, Annual (S): $3000-5000, negotiable and varies according
to each contract's terms and the business's complexity. (Hint: do not worry about
setting this constraint yet, it is for assignment 2).
Monthly Management Fee (F): $2800+18% of Monthly Ad Spend
F =2800+0.18* B

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