Soted in your text, global segmenting, targeting, and positioning are more complicated than domestic segmenting and positioning because of cultural lances, significant subcultures within countries, and

Multiple Choice

antidiscrimination regulations prohibiting segmentation and targeting in developing countries.

complications due to franchising issues.

the taxes imposed by some foreign countries on marketing activities.

currency differences.

differences in the way consumers see themselves and in the way they see products and services.