Source: Adapted from: Lazenby, J$.$A$.$A$.($ed$.).2014.$ The strategic management process. A South African

perspective. Van Schaik Publishers. Pretoria.

NOTE: Students need to research the concept of a Red Ocean versus a Blue Ocean strategic

approach.

$2\mathrm{.}1$ Explain the difference between a Red Ocean and a Blue Ocean strategic approach.

Enhance your answer with appropriate examples from the case study. $(10)$

$2\mathrm{.}2$ Do you think that the owners of Cirque du Soleil properly visualised their strategy?

Explain your answer. $(5)$