$($Source: htpps:$//$chefkecik$.$com$)$

Based on the above article answer the questions below:

$1.$ In the marketing environment, microenvironment consists of the actors close to the company that affects its ability to serve its customer's needs. Describe any FIVE actors in the microenvironment that are related to Chef Kecik Kitchen $($CK$)$ and support with example. $(10$ Marks$)$

$2.$ Identify the possible target market and the suitable target marketing strategy for CK$.$ Justify why do you choose that target marrketing strtaegy. $(10$ Marks$)$

$3.$ Competitive advantage is an advantage over competitors gained by offering consumers greater value, either through lower prices or by providing more benefits that justify higher pricing. Describe TWO $(2)$ different trategies that CK can implement to be superior than their competitors. $(10$ Marks$)$

$4.$ By applying the product life$-$cycle strategies, propose at which stage do you think CK business is at and explain what does the product experiencing? $(10$ Marks$)$

$5.$ Presume that CK proposes to adopt hybrid marketing channel to distribute its product. Suggest the different level of intermediaries until the product reach to its customers. Provide relevant examples to support your answer. $(20$ Marks$)$