Question: Source: https://www.thebalancesmb.com/what-is-a-marketing-information-system-mis-2296892 Questions: What reference to the article and with the use of relevant examples elaborate on the four categories of marketing data that serve
Source: https://www.thebalancesmb.com/what-is-a-marketing-information-system-mis-2296892
Questions:
- What reference to the article and with the use of relevant examples elaborate on the four categories of marketing data that serve as input to a marketing information system?
- Elaborate on the advantages marketers have for observing the external environment.
- Examine the importance of a marketing information system.
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