Source: New Equipment Digest $($Sept$.15,2021).$

Critical Thinking Questions

Mass customization means

A$.$ rapid, low$-$cost production of good and services that fulfill unique customer desires.

B$.$ producing what a customer wants on a JIT basis.

C$.$ the majority of consumers are willing to pay more for the service.

D$.$ flexible manufacturing processes are not important.

E$.$ each handbag produced by Louis Vuitton is unique.

The supply chain is critical to mass customization because

A$.$ most consumers demand customized products.

B$.$ modular product design is not important to suppliers.

C$.$ suppliers are manufacturing the products.

D$.$ customers are not involved in the process.

E$.$ manufacturers count on suppliers to deliver materials on time and of proper quality.