Question: Source: Prepared by Dave Chaffey from original sources including Malmsten et al (2001) and New Media Age (1999). Malmsten, E., Portanger, E. and Drazin, C.

Source: Prepared by Dave Chaffey from original sources including Malmsten et al (2001) and New Media Age (1999). Malmsten, E., Portanger, E. and Drazin, C. (2001) boo hoo. A dot.com story from concept to catastrophe. Random House, London, UK.

Suggest the business and revenue model Boo.com could have considered and assess the potential for profitability

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