Question: Source: Prepared by Dave Chaffey from original sources including Malmsten et al (2001) and New Media Age (1999).Malmsten, E., Portanger, E. and Drazin, C. (2001)

Source: Prepared by Dave Chaffey from original sources including Malmsten et al (2001) and New Media Age (1999).Malmsten, E., Portanger, E. and Drazin, C. (2001) boo hoo. A dot.com story from concept to catastrophe. Random House, London, UK If boo.com had entered in an alliance with its partners it would have survived

. Explain any five push factors of entering in an alliance.

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