$$South Africa$$s e$-$commerce giants could soon face further competition, with Amazon planning to

launch a marketplace in the country.$$

$3\mathrm{.}1.$ However local players have built their online presence over the years and are well known to

South African consumers. Analyse how Takealot, Makro, and Superbalist have established

themselves as prominent e$-$commerce players in South Africa and identify their key strengths

and strategies.