South Australia has a somewhat lower profile than New South Wales, Queensland and Victoria (and even small
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South Australia has a somewhat lower profile than New South Wales, Queensland and Victoria (and even small Tasmania) when it comes to its tourism marketing communications. It has a much smaller budget for tourism marketing. Assume you work for an advertising agency that has just won the South Australian Tourism Commission. Firstly, write a review of the main messages, main images, and the USP (Unique Selling Proposition) in South Australian advertising. Secondly, what, if anything, would you change? (500 words)
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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