Question: Southland Industries is looking for several dedicated services to develop and maintain its website and digital marketing. The company also needs support to create a
Southland Industries is looking for several dedicated services to develop and maintain its website
and digital marketing. The company also needs support to create a strategy and media plan to
refresh its brand. A mediumsize company, Southland may want to engage the services of
to coordinate these IMC services.
Multiple Choice
an agency of record
a marketing research firm
an advertising agency
a brand manager
a media organization
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