Question: GSI industries is looking for several dedicated services to develop and maintain their website and digital marketing. They also need support to create a strategy

GSI industries is looking for several dedicated services to develop and maintain their website and digital marketing. They also need support to create a strategy and media plan to refresh their brand. A medium-size company, GSI may want to engage the services of ________ to coordinate these IMC services.

a. an agency of record

b. a marketing research firm

c. an advertising agency

d. a brand manager

e. a media organization

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