SPACE Matrix Huawei should apply aggressive strategy since it has stronger FS and IS as calculated below. Internal Strategy Position External Strategy Position Y Financial Strength (FS) +1 Environmental Stability(ES) -6 to to +6 -1 Earning Price of s per competitive share product Revenu Competitive pressure Increas Global economic Return Technology on changes Assets Demand Leverag elasticity Inflation Liquidity rates Cash flows Average 3.7 Average -3.0 Total Axis Y score: 0.70 X Competitive Advantage (CA) - 6 to -1 Industry Strength (IS) +1 to +6 Product Barriers to quality entry Market Growth share potential Brand & Access to mage financing Product Consolidati life on cycle Profits Custom service Custom er loyalty Average -3.2 Average 5.0 Total Axis X score: 1 8