Question: SPACE Matrix What is each analysis? How would you explain what strategies you recommend, given your SPACE analysis? Avoid generic, vague terms such as market

SPACE Matrix

  • What is each analysis?
  • How would you explain what strategies you recommend, given your SPACE analysis? Avoid generic, vague terms such as market development.
Internal Analysis: External Analysis:
Competitive Position (CP) Industry Position (IP)
Market Share ? Growth Potential ?
Product Quality ? Financial Stability ?
Customer Loyalty ? Ease of Entry into Market ?
Variety of Products Offered ? Resource Utilization ?
Control over Suppliers and Distributors ? Profit Potential ?
Competitive Position (CP) Average ? Industry Position (IP) Average ?

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