Specific Instructions:

Step 1. Using above list, identify 6 critical success factors that apply to your industry. Justify your selection with industry information.

The following questions should be helpful identifying industrys CSF:

• Why consumers prefer Company A over Company B or vice versa?
• What resources, capabilities and competences firms possess?
• What sustainable competitive advantages companies have in the industry?
• Why some companies succeed and others fail in the industry?

Step 2. Assign the weights.

• Each critical factor must be assigned a weight. This number indicates how important the factor is in succeding in the industry. To assign the weights, first check the best performing companies and determine their strenghts and most prominent activities. The sum of all weights must equal 1.0.

Step 3. Determine the competing companies that will complete your analysis.

Sept 4. Determine the ratings for the competitors.

Using a number from 1 to 4, (where 4 means major strength, 3 means minor strength, 2 means minor weakness and 1 means major weakness) indicate the companies rating. To assign a rating you can: benchmark, gather consumers data, interview managers or a combination of the above. Avoid assigning equal ratings for the same factor to different companies.

General Instructions: Prepare a CPM for three companies competing. Determine the leading company based on the matrix. For detailed instructions refer to the bottom of the matrix.
Competitive Profile Matrix (CPM)*
		Triple-S		MCS		Universal Insurance
Critical Success Factor	Weights	Rating	Score	Rating	Score	Rating	Score
Market Share			0		0		0
Product Quality			0		0		0
Clear strategic direction			0		0		0
Customer service			0		0		0
Customer loyalty			0		0		0
Brand reputation			0		0		0
Customer satisfaction			0		0		0
Financial position			0		0		0
Cash reserves			0		0		0
Profit margin			0		0		0
Inventory turnover			0		0		0
Employee retention			0		0		0
CEO			0		0		0
Income per employee			0		0		0
Innovations per employee			0		0		0
Diversity recruitment practices			0		0		0
Cost per employee			0		0		0
R&D spending			0		0		0
Strong patent portfolio			0		0		0
New patents per year			0		0		0
Revenue per new product			0		0		0
Successful new introductions			0		0		0
Union relations			0		0		0
Skilled workforce			0		0		0
Location of facilities			0		0		0
Production capacity			0		0		0
Added product features			0		0		0
Price competitiveness			0		0		0
Low cost structure			0		0		0
Variety of products			0		0		0
Complementary products			0		0		0
Level of product integration			0		0		0
Successful product promotions			0		0		0
Superior marketing capabilities			0		0		0
Superior advertising capabilities			0		0		0
Superior IT capabilities			0		0		0
Size of advertising budget			0		0		0
Effectiveness of sales distribution			0		0		0
Employee satisfaction			0		0		0
Effective planning and budgeting			0		0		0
Variety of distribution channels			0		0		0
Power over distributors			0		0		0
Power over suppliers			0		0		0
Access to key suppliers			0		0		0
Efficient supply chain			0		0		0
Supply chain integration			0		0		0
On time delivery			0		0		0
Strong online presence			0		0		0
Effective social media management			0		0		0
Experience and skills in e-commerce			0		0		0
Management qualification and experience			0		0		0
Innovation in products and services			0		0		0
Innovative culture			0		0		0
Efficient production			0		0		0
Lean production system			0		0		0
Strong supplier network			0		0		0
Patents			0		0		0
Strong distribution network			0		0		0
Product design			0		0		0
Level of vertical integration			0		0		0
Effective corporate social responsibility programs			0		0		0
Sales per outlet			0		0		0
Parent company support			0		0		0
Totals			0		0		0