Specifically know the definitions as well as recognize examples: New product development process: 7 stages...
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Specifically know the definitions as well as recognize examples: • New product development process: 7 stages - What happens in each stage? • Test marketing • Why do new products fail or succeed? • Diffusion of innovation - 5 categories of adopters • Factors that predict the rate of diffusion of new products • Product life cycle (PLC): 4 stages • Management actions in each stage of PLC Specifically know the definitions as well as recognize examples: • New product development process: 7 stages - What happens in each stage? • Test marketing • Why do new products fail or succeed? • Diffusion of innovation - 5 categories of adopters • Factors that predict the rate of diffusion of new products • Product life cycle (PLC): 4 stages • Management actions in each stage of PLC Specifically know the definitions as well as recognize examples: • New product development process: 7 stages - What happens in each stage? • Test marketing • Why do new products fail or succeed? • Diffusion of innovation - 5 categories of adopters • Factors that predict the rate of diffusion of new products • Product life cycle (PLC): 4 stages • Management actions in each stage of PLC Specifically know the definitions as well as recognize examples: • New product development process: 7 stages - What happens in each stage? • Test marketing • Why do new products fail or succeed? • Diffusion of innovation - 5 categories of adopters • Factors that predict the rate of diffusion of new products • Product life cycle (PLC): 4 stages • Management actions in each stage of PLC
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New Product Development Process 7 Stages i Idea Generation Generating ideas for new products ii Idea Screening Evaluating and filtering the generated ... View the full answer
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