Question: Specifically know the definitions as well as recognize examples: New product development process: 7 stages - What happens in each stage? Test marketing Why

Specifically know the definitions as well as recognize examples: New product development process: 7 stages -

Specifically know the definitions as well as recognize examples: New product development process: 7 stages - What happens in each stage? Test marketing Why do new products fail or succeed? Diffusion of innovation - 5 categories of adopters Factors that predict the rate of diffusion of new products Product life cycle (PLC): 4 stages Management actions in each stage of PLC Specifically know the definitions as well as recognize examples: New product development process: 7 stages - What happens in each stage? Test marketing Why do new products fail or succeed? Diffusion of innovation - 5 categories of adopters Factors that predict the rate of diffusion of new products Product life cycle (PLC): 4 stages Management actions in each stage of PLC

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