Specify the objectives for your IMC program. Product is: Tim Hortons will introduce pre-packaged salads. These...

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Specify the objectives for your IMC program. Product is: Tim Hortons will introduce pre-packaged salads. These salads will be at or less than 400 calories each and will be featured on a healthy choice, lunch menu. There will be 5 basic salads with an option between 8 various salad dressings. The 5 salads will include: Traditional Ceasar Salad, Chicken Ceasar Salad (for an additional dollar), Spinach Salad, Garden Salad, and Greek Salad. The package that the salad will be in will be an environmentally friendly, reusable, clear plastic container, to coincide with Tim Hortons environmentally friendly corporate objectives. Further, along with other packages being used, the packaging of the salad will include the quote "always fresh" in order to maintain Tim Hortons competitive position, and differentiating aspects. On the package, there will be an exact calorie count, nutritional count, price of the product, expiry date, date packaged (in order to ensure freshness), and the products ingredients. [Please include the following] A. Describe how your objectives have evolved from the marketing and promotional situation analysis you conducted for your product or service. B. Explain whether you are using sales or communication objectives and the rationale for your choice. C. Do your objectives satisfy the criteria specified by the DAGMAR model? D. Carefully state the behavioural and communication objectives of your target audience. E. Is it possible to state objectives for different stages of the decision-making process? Specify the objectives for your IMC program. Product is: Tim Hortons will introduce pre-packaged salads. These salads will be at or less than 400 calories each and will be featured on a healthy choice, lunch menu. There will be 5 basic salads with an option between 8 various salad dressings. The 5 salads will include: Traditional Ceasar Salad, Chicken Ceasar Salad (for an additional dollar), Spinach Salad, Garden Salad, and Greek Salad. The package that the salad will be in will be an environmentally friendly, reusable, clear plastic container, to coincide with Tim Hortons environmentally friendly corporate objectives. Further, along with other packages being used, the packaging of the salad will include the quote "always fresh" in order to maintain Tim Hortons competitive position, and differentiating aspects. On the package, there will be an exact calorie count, nutritional count, price of the product, expiry date, date packaged (in order to ensure freshness), and the products ingredients. [Please include the following] A. Describe how your objectives have evolved from the marketing and promotional situation analysis you conducted for your product or service. B. Explain whether you are using sales or communication objectives and the rationale for your choice. C. Do your objectives satisfy the criteria specified by the DAGMAR model? D. Carefully state the behavioural and communication objectives of your target audience. E. Is it possible to state objectives for different stages of the decision-making process?

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