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This assignmentis the "meat" of your plan, and is the most comprehensive portion of your plan. After reviewingyour situational analysis, and setting up specific and measurable objectives that are time bounded (SMART objectives), the Marketing Strategies will help you establish the bulk of your Marketing Plan going forward.

For each section, assume that you are the Marketing Executive at Tesla Motor company providing direction to your people about what your strategies will be for each of these areas. Make sure your responses are meaningful. Be sure to answer all of the questions in these five sections from your Build a Marketing Plan template. Use whatever research you have found on your company as well as any secondary sources to support your responses here. Cite your sources. Each of the 5 sections of this Part C of your marketing plan is worth 5 points. You must provide a complete response for each question in the Build a Marketing Plan template.

Part C-1: Select Target Markets and Positioning (5 pts)

How do consumers go about buying, using, and disposing of your products? What market segments will you select to target for consumer and/or business markets? Who is your current target market? Identify your market segmentation (demographic, geographic, psychographic). Cite the changes you'd make here if you were the marketing manager of this company? How would you position your product vs. your competition?

Part C-2: Product Strategies (5 pts)

What is your core product, actual and augmented product?What product mix/product line strategies would you use? Would you add/delete/contract in your product lines or product mix? Would you recommend upward or downward stretches in your product mix? How should you package, brand, and label your products? Would you consider changes here and why? How can attention to service quality enhance our success?

Part C-3: Pricing Strategies (5 pts)

What pricing strategies do you recommend this company use? Describe at least two, after reviewing pricing strategies or tactics in your readings in chapter 10. Support your recommended choices after considering price penetration, skimming, psychological pricing, yield management, quantity discounts, cost plus pricing, trial pricing, bundling, etc.

Part C-4: Distribution Strategies (5 pts)

Consider your supply chain elements - does your company serve the functions of a producer, wholesaler, agent or broker, retailer? Who is in your supply chain? Do you have global or local suppliers? What retailers or distributors do you see yourself using? Are you selling online orjust through retailers, wholesalers, etc.?

Part C-5: Promotional Strategies (5 pts)

Note:This section of the Marketing Plan pertains to material that will be covered in detail in the upcoming modules. Construct your response by reviewing the questions in the Marketing Plan template that point you to chapters 13 and 14 to guide you. You can then build upon that response in your submission of your Marketing Plan Summary in Module 14.

As for promotion, what are your objectives? How will you reach your target audience through buzz or social media? What approaches will you use for traditional advertising, sales promotion, coupons or rebates, direct marketing, personal selling, and public relations? Explain each. What role should your sales force play in the marketing communications plan?