1. Spend some time navigating the dove website (https://www.dove.com/us/en/home.html) looking at the companys information about and product offerings for babies (Baby Dove) and men (Men+Care).
2. Select Baby Dove or Men+Care as your focus for this assignment
   1. Brief introduction which includes the category you selected and the product offering for that category.
   2. Discuss who you think the target audience is for your category describing their demographic, geographic, psychographic, and/or behavioristic information.
   3. List 4-5 primary competitors in your category.
   4. Discuss the primary message that Dove is (or should be) communicating about this category. Make sure you are taking into consideration the overall brands image and personality as well as the slogans and messaging Dove is using for their womens products in order to enhance the informational and persuasive impact of the message for your category.
   5. Determine 3 marcom tools Dove could use to promote the message you determined for the category that you selected. Tools could include advertising through traditional media or online, consumer sales promotions, trade promotions, public relations, creating buzz, viral marketing, event sponsorships, cause-related marketing sponsorships, point-of-purchase communications. Discuss how you would use each of the three tools you selected to help communicate the message as a part of an integrated marketing communication strategy.