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In order to help better understand what drives fan attendance, the Blue Jays engaged the services of O'Leary Inc. to conduct marketing research to better understand this relationship. The hope going forward in the next increase fan attendance which will provide the doring today$)$ in the hopes of winning a today's stars $($someth

Due to a tragic fire at O'Leary Inc's. Toronto office, most of the working documents, computers and relevant backups were lost. Whatever data was salvaged can be found in Appendix $1$ below. The Blue Jays have asked you to review the data and providea a recommendation as to how to proceed forward. CEO Mark Shapiro is expecting a formal, short business report in three weeks that covers the following key points:

Likely sources of O'Leary Inc's. primary research $(5$ Marks$)$

Potential sources of secondary research $(5$ Marks$)$

Specific commentary as to what $($if anything$)$ drives fan attendance and how to increase it$.$ Reference to key statistical terms must justify each insight. $(20$ Marks$)$

An insightful recommendation that is clear, very specific and is action orientated. The recommendation should address Pricing, Promotion, Place, Product and People and must be based on the research in the Appendix $1.$ Reference to key statistical terms must justify each recommendation $(25$ Marks$).$

Potential limitations of the data and any ethical concerns that Mark must be aware of $(5$ Marks$)$

In order for Mark to be impressed, it is imperative that you focus your formal business report on the statistical findings and apply it to the situation at hand. Mark is not looking statistical definitions, rather insight and valuable recommendations that his staff can act on$.$ Failure to use statistical insights as found in Appendix $1$ will lead to a failing grade on the part of the Final Exam