Sport Industry is the topic i chose IMPORTANT POINT #$1$: This is an industry analysis and as such should focus on the industry, not a specific company. If

you find yourself writing $$This force affects Kroger because....$$ you are wrong. The correct approach is $$This force

affects the grocery industry because....$$

IMPORTANT POINT #$2$: This is a research paper and what you write should be backed by facts. If you write about

$$economic growth$$ or something like that then you need numbers and a reference to back up that statement. Items

such as your key success factors, etc. should be backed by research.

I. Introduction $20$ points

A$.$ Identify the industry you are analyzing and tell me why you picked this industry. Be as specific as possible: If

you write $$auto industry$,$ do you mean all vehicles, commercial as well as personal? Trucks and cars? Are you

including EVs? If you write $$restaurant industry$,$ are you including every restaurant imaginable, or just a certain

segment? Fast food, casual dining, fast casual, etc.? It$$s usually a good idea to narrow down your focus a bit

here.

B$.$ Identify the main competitors of the above industry$/$segment and explain why each is included in your list.

II$.$ Competitive Analysis Grid $35$ points

A$.$ Analyze the companies for part I.B$.$ Use the top $8$ firms in the grid if your I.B$.$ list includes more than $8.$ You

evaluate them by what you determine as the key success factors $$ minimum of $5-$ for your industry $($the

horizontal on the example$).$ The key success factors listed here are examples only, you need to determine which

specific factors are key for your industry, don$$t just use these.

Here$$s an example:

Price Selection Food Quality Ambiance Speed Total

Panera Bread $1777426$

Panda Express $5354724$

Chipotle $5445725$

McAlister$$s Deli $3777428$

Wing Stop $3141110$

Subway $7311719$

$1-7$ rating scale: $1=$ poor, $7=$ excellent

Ratings are done comparatively, some company should have a $7$ in each column $($e$.$g$.$ best price$)$ and some other

company should have a $1$ in each column $($e$.$g$.$ worst price$).$ After that it$$s relative to the distance from the best

to the lowest. If a column has only $3$s and $4$s in it$,$ for example, you$$ve done it wrong. You must total the ratings.

B$.$ Explain your choice of key success factors $($research based$).$ Why are these things important to your industry?

C$.$ Analyze the nature of competition in the industry using the grid. Don$$t just describe the grid, analyze what the

grid reveals about competition in your sector of the industry as a whole. This is the payoff, be detailed!

Instructions for Industry Analysis

III. Industry Environment Analysis $35$ points

A$.$ Analyze all of the Five Forces using textbook information $($Figures $3\mathrm{.}33\mathrm{.}8$ and surrounding discussion$)$:

Rivals, Buyers, Suppliers, New Entrants, Substitutes. Use headings. It is extremely important that you

aggressively use the textbook for this analysis. Failure to do so will result in a very low grade for this section.

$$ When you analyze the Buyer force, start by identifying all buyer groups. These usually are either end

consumers or specific other industries, such as auto dealers are the buyers of the auto manufacturing

industry. $($Be aware that the end consumer never has power in this model. If you want to analyze the

influence of the end consumer, that happens in the Rivalry force.$)$ Also start the Supplier section and the

Substitute section the same way, with an identification of what industries are relevant to that section.

Suppliers are the industries that provide your industry what it needs to produce the product or deliver

the service. The companies of your chosen industry are NOT the suppliers in this model. Substitutes are

products from other industries that meet the same or very similar need of your industry$$s product. Coke

is not a Substitute for Pepsi, they are Rivals.

$$ Conclude each force section with your assertion of the force as strong or weak for your industry and

then discuss whether that means it$$s a positive or a negative $($you must pick one, it can$$t be $$both$)$ for

industry profitability $($not company$)$ and why. Very important to use what the text says here. If the text

says that a strong force in an area is a negative on industry profitability, then it$$s a negative. Don$$t make

up some scenario where you think it could be a positive or just repeat what you found on some website.

Use the model how it$$s designed to be used.

$$ Provide a paragraph that gives an overall assertion for industry profitability from the previous analysis.

Don$$t just rehash what you found for each of the $5,$ give an overall analysis. $$Given the analysis of the $5$

Forces, the overall outlook for industry profitability is $($positive$/$negative$)$ because....