Spotify is a music streaming application that leverages its technology to bring high quality music

and customized playlists to its customers. Spotify has innovative features such as collaborative

playlists, customized weekly and daily playlists, and shared music streaming that other

competitors have not been able to offer. For other companies to level the playing field they

should

Determine weak activities in their Value Chain to identify potential opportunities to improve

organizational performance

Copy exactly what the competition is doing

Focus on marketing and sales of their current offerings

Wait until the field has leveled itself

Continue business operations as normal