Question: Spreadsheet Modeling and Decision Analysis (7th Edition) Chapter 7 question 14 : in solution part d) how come the value of goal is 100000, while

Spreadsheet Modeling and Decision Analysis (7th Edition) Chapter 7 question 14 : in solution part d)

how come the value of goal is 100000, while actual cost is 176000, under =0, over =0.

formula used for goal is = actual cost + under -over , so shouldn't it be 176000? Is the solution 4.93 % given, correct?

Spreadsheet Modeling and Decision Analysis (7th

d If the manager wants to spend less on advertising than the solution suggests. Consider that the manager wants to spend only $100000 on the advertising. Consider the following excel model 1 2 The Olive Grove 3 4 Problem Data: Magazine TV 5 Number 6 Exposures (in 1000s) 250 1,200 7 Cost $2,000 $12,000 8 Min 10 5 9 10 Goal Constraints: Exposures Cost 11 Actual 18,100 $1,76 000 12 Under 0 SO 13 - Over 850 SO 14 - Goal 17.250 $1,00.000 15 Target 17.250 $1,00,000 16 17 Percentage Deviation: 18 Under 0.00% 0.00% 19 Over 4.93% 0.00% 20 21 Objective: 4.93% 22 If the manager wants to spend $100000 on the advertising then it must produce 13 TV commercials and 10 magazine ads

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