Question: Spreadsheet Use the Excel template VLC to estimate the value of a loyal customer for a loyal Craftsman tool buyer. Assume the contribution margin is

Spreadsheet Use the Excel template VLC to estimate the value of a loyal customer for a loyal Craftsman tool buyer. Assume the contribution margin is 0.26, the purchase price is $270 for a certain set of tools, and the repurchase frequency is every five years, and the customer defection rate is 9 percent. Round your answer to the nearest cent. S If the target market segment for this tool set is one million customers and this firm has a 31 percent market share, what is the VLC for this firm's target market? Use the rounded value of a loyal customer for a loyal Craftsman tool buyer obtained above for your calculations. Round your answer to the nearest whole number. $

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