St Peters International College Assessment Task 2 - Project TASK SUMMARY There are two parts to this assessment task: . Part A - You must develop a research brief for Marino Enterprises. Part B - You must participate in a meeting with the company director to discuss the research brief. RESOURCES AND EQUIPMENT REQUIRED TO COMPLETE THIS TASK Access to textbooks and other learning materials. Access to a computer with Internet and Microsoft Office (or similar program). . . . . Marino Enterprises Style Guide (provided in the Marino Enterprises Handbook). Marino Enterprises - IT Policy and Procedure (provided in the Marino Enterprises Handbook). Access to a space in which to conduct a meeting. Feedback Register (provided). WHEN AND WHERE SHOULD THE TASK BE COMPLETED? This task may be done in your own time as homework or you may be given time to do this task in class (where applicable). Your assessor will provide you with the due date for this assessment. WHAT NEEDS TO BE SUBMITTED? . Part A: Research brief sent via email to assessor. Part B: Final briefing report and screenshot of folders with completed work to date. INSTRUCTIONS Marino Enterprises complex has experienced a steady increase in all areas resulting in a good prognosis for profit levels in the future. Marino Enterprises has provided a small gym area exclusively for guest use. The area is very small and contains only multi-station, treadmill, spinning bike and dumb-bells. Management is considering introducing a fitness centre. It is thought that membership could be sold to local residents as well as offering the service as an add-on to guests of the accommodation side of the business. There is sufficient room in an unused area of the hotel, however a full range of facilities would need to be included. The company directors are interested in finding out more about the fitness needs of guests and local residents and ways to increase business sales. In the role of the Marketing Officer for the business, you have been asked to conduct research into the above, including trends and opportunities in the sector. As there is a limited budget only for marketing research, the owner of the business has advised that it will be necessary to identify and use secondary research information sources about the health and fitness industry, statistics and emerging trends and opportunities. newly created feedback register is also to be reviewed to identify areas or research to be conducted in elation to guest needs. The feedback register records feedback from service users and is a relatively recent itiative with feedback documented from March 2016. Page 11 of 2