Stacy stops at the grocery store to purchase detergent. Tide is her favorite brand, but if another
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Question:
Stacy stops at the grocery store to purchase detergent. Tide is her favorite brand, but if another detergent is less expensive, she buys it. This is an example of:
O brand recognition
O brand awareness
• brand insistence
• brand preference
Related Book For
Introduction To Materials Management
ISBN: 978-9386873248
8th edition
Authors: Arnold J. R. Tony, Gatewood Ann K., M. Clive Lloyd N. Chapman Stephen
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