Question: Stage Risk = P ( success ) Cost ( $ ) Time ( Person - Weeks ) Strategic Planning . 7 0 6 , 0

Stage
Risk = P(success)
Cost ($)
Time (Person-Weeks)
Strategic Planning
.70
6,000
2
Concept Evaluation
.50
7,000
4
Technical Development
.60
30,000
8
Commercialization
.80
55,000
5
Based on these data, approximately how many new product concepts will be necessary to meet upper managements mandate that THREE new products be launched every year (round-up to the next integer)?

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