STAKEHOLDER IDENTIFICATION EXERCISE

Instructions: Using your Week 2 Business Case/Elevator Pitch Exercise complete the following Stakeholder Identification Exercise. Copy and paste the Business Case/Elevator Pitch from Week 2 in the space below (ensure it is single spaced, Times New Roman 12-point font). Fill in each of the quadrants in the chart below for internal and external stakeholders impacted by the project progress and the project results. List eight (8) unique stakeholders per quadrant. Do not repeat stakeholders.

Be specific with your stakeholder identifications. For example, if the project were the repurposing of a fast food restaurant to operate under emergency circumstances (i.e. 2020 Coronavirus pandemic) then you should not just list Customers as stakeholders. You would need to identify these more specifically as Dine-In Customers, Drive Through Customers, Walk-In Customers and Delivery Customers.

Your identified stakeholders need to be specific. For example, listing City Government or Local Government is not specific enough. What department of the city government are you referring too? Is it several? A construction project could include engineering, planning and zoning, public works and even mayor/council. Quality of analysis and critical thought are important in this exercise. If you can breakdown an identified stakeholder group into smaller groups then you have not been specific enough. Be thorough and be specific.

After you have identified the Stakeholders you will create a Communication Management Plan for your project. You will provide this detailed plan in the section following the Stakeholder chart.

Consider the sample project as Virgin rail network

Instructions: Using your Week 2 Business Case/Elevator Pitch Exercise complete the following Stakeholder Identification Exercise. Copy and paste the Business Case/Elevator Pitch from Week 2 in the space below (ensure it is single spaced, Times New Roman 12-point font). Fill in each of the quadrants in the chart below for internal and external stakeholders impacted by the project progress and the project results. List eight (8) unique stakeholders per quadrant. Do not repeat stakeholders.

Be specific with your stakeholder identifications. For example, if the project were the repurposing of a fast food restaurant to operate under emergency circumstances (i.e. 2020 Coronavirus pandemic) then you should not just list Customers as stakeholders. You would need to identify these more specifically as Dine-In Customers, Drive Through Customers, Walk-In Customers and Delivery Customers.

Your identified stakeholders need to be specific. For example, listing City Government or Local Government is not specific enough. What department of the city government are you referring too? Is it several? A construction project could include engineering, planning and zoning, public works and even mayor/council. Quality of analysis and critical thought are important in this exercise. If you can breakdown an identified stakeholder group into smaller groups then you have not been specific enough. Be thorough and be specific.

After you have identified the Stakeholders you will create a Communication Management Plan for your project. You will provide this detailed plan in the section following the Stakeholder chart.

Copy and Paste your Business Case from Week 2:

	Internal	External
Impacted by Project Progress	1. 2. 3. 4. 5. 6. 7. 8.	1. 2. 3. 4. 5. 6. 7. 8.
Impacted by Project Result	1. 2. 3. 4. 5. 6. 7. 8.	1. 2. 3. 4. 5. 6. 7. 8.

Provide a Communication Management Plan for your project and the stakeholders identified: