Question: Stakeholders expect more value as well as ethical behavior from companies. O True O False Question 2 10 pts To elicit stronger positive emotions from

Stakeholders expect more value as well as ethical behavior from companies. O True O False Question 2 10 pts To elicit stronger positive emotions from stakeholders, a firm needs to make sure their costs are low. O True O False Corporate brand includes: O A. the product B. the company values O C. the company culture O D. the external communication O A, B, C and D Corporate marketing orientations are mindful of: O A. corporate responsibilities O B. corporate ethics O C. corporate societal focus O A and B O B and C O A, B, and C An ethical brand is one that: O A. acts morally O B. considers economic, social and environmental responsibilities O c. has integrity O D. creates added value O A, B, C and D

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