Starbucks Case #14 - Please cite all sources. & use current information 1. Create an External Analysis to discover the Opportunities and Threats; include a 5 Forces Analysis and Key Success Factors: General External Environment - include all areas which could impact the overall economy and companies in general Industry Environment - identify and discuss the industry in which Starbucks operates - must include 5 Forces Analysis Competitor Analysis - who are Starbuck's direct competitors? 2. Create an Internal Analysis - to discover the strengths and weaknesses of Starbucks: Core Competencies - identify 2 to 3 competencies; include a lacking core competency if you discover one. Evaluate the Value Chain - where is there strength in the value chain, and where can the chain be improved? 3. Take the strengths, weaknesses, opportunities, and threats and lay out a SWOT matrix. Please show all your analysis for both the External and Internal - this assignment will be, at a minimum, approximately