Question: Starbucks coffee beans, and products - Your presentation should include an analysis of the consumer behavior of the segment you chose and should make marketing

Starbucks coffee beans, and products

- Your presentation should include an analysis of the consumer behavior of the segment you chose and should make marketing recommendations on how to best reach that segment at the different points in the buying cycle. - Your presentation should identify who this segment is, which products would be most likely to appeal to that segment, and how the company should most effectively market to the segment

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