Question: Starbucks is analyzing projections about the external environment in a SWOT analysis. The managers understand that the following factor is a threat in the coffee

Starbucks is analyzing projections about the external environment in a SWOT analysis. The managers understand that the following factor is a threat in the coffee industry:

The world is set for a coffee production deficit of

3.5

million bags in the

2015 - 16

season.

Illycafe SpA, a roaster based in Trieste, Italy, is considering changing its coffee suppliers.

Starbucks is launching a new store design.

Employees in Starbucks are discussing a revision of their health care benefits.

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