Starbucks is one of the largest and best known coffeehouse chains in the world. Founded in 1971,
Question:
Starbucks is one of the largest and best known coffeehouse chains in the world. Founded in 1971, with operations in more than 50 countries, Starbucks is a brand recognized for creating a warm and family atmosphere in its coffeehouses. The rapid expansion it experienced a few years ago has led the brand to focus strategically on its global expansion. However, this option proved to be wrong, as the brand suffered a decline in sales. This decline was partly due to a loss of focus on what made Starbucks a consumer brand of choice: its DNA focused on customer experience, and based on its mission and relationship with employees. To reverse this situation, the Starbucks Board of Directors decided to implement a plan to bring back the brand's DNA and thus regain its market position. This plan includes the goal of instilling in its employees the Starbucks culture, based on its mission: "to inspire and nourish the human spirit: one person, one cup and one community at a time". The goal of your HR team is to develop a training plan that will help you achieve this goal