Starbucks was facing serious challenges. Sales per store were stagnant or declining, and its growth rate and profitability were down. Many believed that its introduction of breakfast foods had diverted its "baristas" from their traditional jobs as coffee-preparation experts. McDonald's and Dunkin' Donuts were introducing lower- priced but still high-grade coffees. Starbucks' former CEO stepped back into the company's top job. help him formulate a new direction for his company. The purpose of this exercise is to experience in developing an HR strategy, in this case, by developing one for Starbucks. Come up with a Comprehensive:

1. Overall Competitive Strategy

2. HR policies and procedures

3. Manpower Requirements

4. Metrics/Performance Measures

Answer rating: 100% (QA)

Overall Competitive Strategy The company should increase customer loyalty by focusing on the Starbucks experience and customer satisfaction rather than competing through reduced pricing One strategy s... View the full answer